If you’re a newcomer, by now you’re probably well-acquainted with the fact that a great website or product means nothing if nobody’s going to see it. If you want to get in front of your prospective customers, you have to know two things: who they are and how to find them.
There are two ways to reach your audience via search engines: organically, through a wise SEO strategy, and using paid ads.
While paying for the ads may be the easiest way, it is not a sustainable long-term solution. That is why improving your website’s SEO content is the best way to grow your online presence and business.
In this article, we’ll talk about two core strategies and unique cyber intelligence API tools you can use to boost your SEO. As the world of digital marketing is changing due to new privacy regulations, the way websites gather data on its users has to evolve. Cyber intelligence is a revolutionary way to adjust to these changes and get ahead of your competitors. Want to find out more? Keep on reading!Continue reading
The foundation of a domain’s existence on the Web is its credibility. It must be secured at all costs because it’s constantly under threat from malicious elements that are out there staging. As such, domain protection is an indispensable component of overall cybersecurity efforts because not just business viability but a domain’s very own survival is at stake.
A company can protect its domain in different ways. For one, it can initiate its own in-house solution which would require substantial expertise and investment to put in place. Another option is to delegate the responsibility to experienced specialists dedicated to providing brand and digital protection services.
As part of their services, such companies track and analyze potentially dangerous domains that use the keywords associated with their clients’ organizations or brands. However, such a monitoring function requires unimpeded access to the available data on both recent and historic domain registrations. It may sound easy for some, but not all companies providing domain protection services have that capability. Let’s take a closer look.Continue reading
See Reverse WHOIS service in action by searching for all Internet domains a company owns or is related to. We shall use the web-based reverse WHOIS service. An alternative would be to use the reverse WHOIS API, a RESTful solution which is also available with the same capabilities. We shall pick a popular brand, the Eastman Kodak Company, as an example for our investigation, although it works for any other one you might be interested in. If you are a domainer, a marketer, a legal investigator, an IT security expert, or anyone interested in or working with Internet domains, you are in the right place. We present the Swiss Army knife designed to fit in your very pocket.Continue reading